Chow Tai Fook: Luxury Re-Branding
Timeless creations, to pass onto generations.
Cherish heritage & celebrate change; the combination of these two entities is of unconditional value. The aim is to expand the reach of the brand, so that it experiences global recognition & success as a luxury jewelry company. This will be done by rebranding the identity of the company, to target an international clientelle, beyond the China & Hong Kong market that is currently its niche.
Mood Board:
Logotype:
Stationery:
Brochure:
Signage/In-Shop Application:
Packaging:
Merchandise:
Website:
Social Media:
